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The All-in-One CPG In-Store Activation Software

Demo Wizard is software designed for consumer brands, retailers, and marketing agencies to simplify in-store product demos, tastings, and sampling campaigns. Differentiate yourself from the competition and gain loyal customers with a data-driven retail marketing strategy that brings your brand to life.
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Drive Revenue with Retail Product Sampling Management

Demo companies and distributors use our CPG in-store activation software to increase retention and generate more product sales. Demo Wizard simplifies the complex workflow of demo coordination, brand ambassador management, and ROI tracking. By automating these tasks, agencies can focus on expanding their client base rather than administrative logistics.
Top Brand Ambassadors want to focus on selling, not paperwork. Our platform enhances efficiency through automated multi-shift scheduling, calendar synchronization, and instant expense reporting. Ambassadors can easily submit availability and enter sales data in one place. This empowerment leads to higher staff retention for agencies and better performance for brands.
Infographic showing case study results for retail product sampling and demo scheduling automation, highlighting improvements like a 73% reduction in time for scheduling, 57% more Brand Ambassador demo time, a 36% increase in Client Satisfaction, and 38% growth acceleration with better ROI tracking.
Watch: How Agencies Scale with Demo Wizard

Automated In-Store Demo Scheduling for Brands

Molinari & Sons brand logo, a key client that uses the field marketing platform for accurate retail demo ROI tracking.
Client brand logo featuring the purple silhouette of two goats and a large tree inside a circle, representing a company using the field marketing platform for trade promotion management.
Three bottles of Protein2o Protein Infused Water in red, purple, and yellow flavors, representing CPG products managed through the field marketing platform for retail product sampling.
Superior Farms American Lamb logo featuring a white sheep silhouette on a blue circle, representing a client utilizing demo scheduling automation and trade promotion management.
Cheeses of Europe brand logo with the tagline 'Make It Magnifique' and a cheese wedge icon, representing a client using the field marketing platform for European cheese retail product sampling.
Consorzio Prosciutto di Parma logo, featuring a golden crown and the word 'PARMA', representing a premium food client using the platform for retail product sampling and trade promotion management.
Kerrygold brand logo featuring a black and white cow grazing on green grass above the company name, a CPG client using the field marketing platform for optimized retail product sampling.
Client brand logo featuring a stylized tree growing from a large bulbous root or onion shape inside a circle, representing a CPG client tracking ROI with field marketing platform.
Brand builders employ Demo Wizard for precise retail demo ROI tracking, reduction of Customer Acquisition Costs (CAC), and enhancement of brand visibility through
data-driven in-store campaigns.
Our software aggregates demo reports into actionable insights, empowering coordinators to identify high-performing stores and times. Brands utilizing Demo Wizard see a significant increase in experience-to-purchase conversion rates. With automated in-store demo scheduling, you can scale from ten to hundreds of monthly events without hiring additional field marketing managers.
Case study infographic showing the positive retail demo ROI tracking results for Sonoma Creamery, detailing 85 in-store demos leading to 8,039 shoppers tasting and a 37.78% conversion rate, with a final Cost of Customer Acquisition of $7.23, demonstrating effective trade promotion management.
Watch: Demo Wizard Brand Platform Overview

Trade Promotion Management for Retailers

Retailers use Demo Wizard to increase vendor-sponsored demos while freeing up store staff from administrative burdens.

Our in-store experiential marketing platform helps Retailers enforce compliance with store guidelines. You maintain complete control over vendor selection, products, and timing. Demo Wizard acts as a centralized trade promotion management tool, encouraging vendors to schedule more high-quality activations in your locations.
Case study for Healthy Living Market & Café showing how automated demo scheduling and field marketing platform usage led to a 44% increase in demos, 8.6% traffic growth, 12.1% increase in Average Transaction Value, and a 56% reduction in employee time administration.
Watch: Retailer Benefits Overview
The platform centralizes communication between all parties, inside and outside your organization. It tracks progress, automates reporting, and manages inventory alerts to prevent cancellations. These automated procedures ensure successful execution across numerous retail locations simultaneously.
Casey Tauscher, Assistant Store Director at Lunardis Bascom, representing a retail partner who benefits from efficient demo scheduling automation and trade promotion management.

Casey Tauscher

Assistant Store Director Lunardis Bascom

“Setting demos with Demo Wizard became so much easier. I only wish more stores used it to manage their scheduling."

Pamela Plunkett, Field Marketing Manager at Sonoma Creamery, a key client successfully using the field marketing platform for trade promotion management.

Pamela Plunkett

Field Marketing Manager Sonoma Creamery

“Setting demos with Demo Wizard became so much easier. I only wish more stores used it to manage their scheduling."

Amit Patel, Independent Brand Ambassador, representing the field team crucial for successful retail product sampling and field marketing platform execution.

Amit Patel

Independent Brand Ambassador

“Store employees are rarely surprised to see me now. Thanks to Demo Wizard everybody knows about it. Shortage of products is no longer a problem either."

Software Advice rating badge showing a 4.5 star rating, highlighting the high quality of the demo scheduling automation and field marketing platform.SourceForge User Reviews badge displaying a high star rating for the field marketing platform and demo scheduling automation software.Trustpilot rating badge showing an 'Excellent' rating with four and a half green stars, confirming the quality of the demo scheduling automation and field marketing platform.

Common Questions about In-Store Marketing Software

Demo Wizard is a SaaS (Software) platform, so we do not provide staffing. However, we highly recommend reputable agencies like Flavor Fanatics, who use our software to manage their teams across the US.

What is Demo Wizard?

Demo Wizard is a cloud-based retail marketing platform that automates the coordination, scheduling, reporting, and payment management of in-store product demonstrations for CPG brands, retailers, and agencies.

Who are the primary users of Demo Wizard?

The primary users are

  • Brick-and-Mortar Retailers: looking to host more vendor-sponsored demos

  • CPG Brands: Looking to scale in-store demos efficiently.

  • Marketing Agencies: Managing multiple client campaigns.

How does Demo Wizard increase product sales?

It increases sales by optimizing logistics, allowing brands to execute more demos. It provides data-driven insights to ensure events occur at the best times and locations for the highest experience-to-purchase conversion rate.

Is Demo Wizard a scheduling tool or a full management platform?

Demo Wizard is a full-service event management platform. Beyond scheduling, it handles brand ambassador management, payment processing, expense tracking, and post-demo analytics.

How does the software help Retailers?

It provides an automated vendor-facing portal where vendors submit requests directly. The retailer retains complete control over approval and compliance without using up valuable store staff time.

How does it help CPG Brands scale?

It automates logistical tasks like coordination and communication. This allows a single coordinator to manage hundreds of sampling events per month without hiring additional field marketing managers.

What reporting and analytics are available?

The platform aggregates post-demo reports into actionable insights. It identifies high-performing days, times, and stores, helping CPG brands to calculate ROI and refine their retail strategy.

How does it simplify Brand Ambassador management?

It allows Brand Ambassadors to submit availability online. The platform automates scheduling, payroll, and expense tracking, ensuring timely compensation and higher staff retention.

Can I track Retail Demo ROI and CAC?

Yes. The software helps CPG brands lower marketing costs by focusing on effective demos, enabling a clear calculation of the Customer Acquisition Cost (CAC) driven by experiential marketing.

What is a Brand Ambassador in Retail Marketing?

A Brand Ambassador is a specialized professional hired to represent a brand in
retail. Their goal is to engage shoppers, conduct product sampling, and drive immediate sales.

Does Demo Wizard provide Brand Ambassadors?

Demo Wizard is a SaaS (Software) platform, so we do not provide staffing. However, we highly recommend reputable agencies like Flavor Fanatics, who use our software to manage their teams across the US.

What is the pricing for Demo Wizard?

Pricing plans start at an average of $3 per demo for Agencies and Brands, becoming more affordable as volume increases. There are no restrictions on users or locations, and service includes white-glove onboarding.

Pricing

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Demo Wizard is the Ultimate Store Sampling & Demonstration management software for Brick and Mortar Retailers and CPG Vendors.

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