CPG In-Store Activation Software & Demo Management

Trade Promotion Management for Retailers

Retailers use Demo Wizard to increase vendor-sponsored demos while freeing up store staff from administrative burdens.

Our in-store experiential marketing platform helps Retailers enforce compliance with store guidelines. You maintain complete control over vendor selection, products, and timing. Demo Wizard acts as a centralized trade promotion management tool, encouraging vendors to schedule more high-quality activations in your locations.

Watch: Retailer Benefits Overview

The platform centralizes communication between all parties, inside and outside your organization. It tracks progress, automates reporting, and manages inventory alerts to prevent cancellations. These automated procedures ensure successful execution across numerous retail locations simultaneously.

Common Questions about In-Store Marketing Software

Demo Wizard is a SaaS (Software) platform, so we do not provide staffing. However, we highly recommend reputable agencies like Flavor Fanatics, who use our software to manage their teams across the US.

What is Demo Wizard?

Demo Wizard is a cloud-based retail marketing platform that automates the coordination, scheduling, reporting, and payment management of in-store product demonstrations for CPG brands, retailers, and agencies.

Who are the primary users of Demo Wizard?

The primary users are

Brick-and-Mortar Retailers: looking to host more vendor-sponsored demos
CPG Brands: Looking to scale in-store demos efficiently.
Marketing Agencies: Managing multiple client campaigns.

How does Demo Wizard increase product sales?

It increases sales by optimizing logistics, allowing brands to execute more demos. It provides data-driven insights to ensure events occur at the best times and locations for the highest experience-to-purchase conversion rate.

Is Demo Wizard a scheduling tool or a full management platform?

Demo Wizard is a full-service event management platform. Beyond scheduling, it handles brand ambassador management, payment processing, expense tracking, and post-demo analytics.

How does the software help Retailers?

It provides an automated vendor-facing portal where vendors submit requests directly. The retailer retains complete control over approval and compliance without using up valuable store staff time.

How does it help CPG Brands scale?

It automates logistical tasks like coordination and communication. This allows a single coordinator to manage hundreds of sampling events per month without hiring additional field marketing managers.

What reporting and analytics are available?

The platform aggregates post-demo reports into actionable insights. It identifies high-performing days, times, and stores, helping CPG brands to calculate ROI and refine their retail strategy.

How does it simplify Brand Ambassador management?

It allows Brand Ambassadors to submit availability online. The platform automates scheduling, payroll, and expense tracking, ensuring timely compensation and higher staff retention.

Can I track Retail Demo ROI and CAC?

Yes. The software helps CPG brands lower marketing costs by focusing on effective demos, enabling a clear calculation of the Customer Acquisition Cost (CAC) driven by experiential marketing.

What is a Brand Ambassador in Retail Marketing?

A Brand Ambassador is a specialized professional hired to represent a brand in
retail. Their goal is to engage shoppers, conduct product sampling, and drive immediate sales.

Does Demo Wizard provide Brand Ambassadors?

What is the pricing for Demo Wizard?

Pricing plans start at an average of $3 per demo for Agencies and Brands, becoming more affordable as volume increases. There are no restrictions on users or locations, and service includes white-glove onboarding.

Pricing