Demo Wizard is a software designed for consumer brands, retailers, and marketing agencies to simplify and optimize in-store product demos,
tasting, and sampling campaigns.

Demo Wizard is a powerful, cloud-based retail marketing platform that automates the coordination, scheduling, reporting, and payment management of in-store product demonstrations and sampling events for CPG brands, retailers, and marketing agencies.

The primary users are

• Brick-and-Mortar Retailers (looking to host more vendor-sponsored demos)

• CPG Brands/Vendors (looking to scale in-store demos efficiently)

• Marketing Agencies (managing multiple client demo campaigns)

It increases sales by optimizing the logistics to allow brands to run more demos and by providing data-driven insights to ensure those demos happen at the best times and locations for the highest conversion rate (experience-to-purchase).

Demo Wizard is a full-service event management platform. While it excels at multi-shift scheduling and calendar synchronization, it also handles brand ambassador management, payment processing, expense tracking, and post-demo analytics/reporting.

It provides an automated vendor-facing portal that allows CPG vendors to submit demo requests directly, while the retailer retains complete control over approval, scheduling, location, and compliance with store policies—all without using up valuable store staff time.

It automates the logistical tasks of coordination, scheduling, and communication, allowing a single coordinator to manage hundreds of sampling events per month without having to hire additional field marketing managers.

The platform aggregates post-demo reports and converts them into actionable insights. It helps identify high-performing days, times, and stores, helping CPG brands to calculate ROI and refine their strategy for future, more impactful events.

It allows Brand Ambassadors to submit their availability for new requests, and the platform automates scheduling, payroll, and expense tracking, ensuring timely and accurate compensation. This efficient process helps retain the best Brand Ambassadors.

Yes. The data-driven software is designed to help CPG brands lower their in-store marketing costs by focusing efforts on the most effective demos, ultimately enabling a clearer calculation of the Customer Acquisition Cost (CAC) driven by experiential marketing.

In the context of in-store marketing, a "brand ambassador" is a salesperson that the brand has hired to get people to experience its products.

We are a SaaS company, but if you want to partner with a reputable in-store demo company, please consider Flavor Fanatics. They use our service to manage their business and have well trained teams across the United States.